Client & Industry
Avenue Fashion (avenuefashion.co.ke) — Retail, Multi-Vendor Fashion Marketplace headquartered in Nairobi, Kenya.
How Nyota Imara transformed an obsolete legacy PHP zip file into a high-performance Next.js 16 web storefront, Payload CMS v3 backend, and a production React Native mobile app on the Google Play Store.
Avenue Fashion (avenuefashion.co.ke) — Retail, Multi-Vendor Fashion Marketplace headquartered in Nairobi, Kenya.
High-Speed Next.js 16 Web Storefront, Embedded Payload CMS v3 Engine, Multi-Vendor Merchant Portal, and Production Android Mobile Application (com.nyotaimara.avenue).
Next.js 16 (App Router / React 19), React Native (Expo Router v6 / NativeWind v4), PostgreSQL (Supabase / PgBouncer), Cloudflare R2 CDN, PayHero M-Pesa Gateway, Jumia Logistics API.
How a single M-Pesa patch request evolved into an enterprise-grade multi-platform refactor.
Audited a legacy PHP zip file. Replaced code patches with a strategic pitch for a modern, sub-second web storefront.
Delivered Next.js storefront and M-Pesa checkout. Reduced page load times from 4.8s to <850ms, thrilling the client.
Internal engineering post-mortem identified latent debt. Refactored to native Payload v3, Supabase PgBouncer, and Cloudflare R2.
Engineered React Native app, launched 'Sell on Avenue' vendor portal, and published live to Google Play Store.
Real-time STK Push via PayHero with HMAC signature verification, automated background polling, and an automated reviewer sandbox bypass that secured Google Play Store app approval without manual intervention.
Dynamic multi-vendor logistics calculator that resolves pickup origin counties and customer destination counties across all 47 Kenyan counties in real time.
In-house recursive parser mapping Payload CMS Lexical JSON nodes directly into NativeWind flexbox views—delivering 60fps lookbooks and sizing tables with zero WebView overhead.
GitHub Actions CI/CD connected to Expo EAS, dispatching JS bundle updates and promotional banners directly to user devices in under 45 seconds.
Transforming technical metrics into commerce performance and operational speed.
Page load latency slashed from 4.8s to <850ms, boosting search rankings and cart completions.
Live Android app package (com.nyotaimara.avenue) driving high-retention repeat mobile orders.
Self-service merchant portal with automated weekly CSV payout reports for finance teams.
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